Master of Marketing

Program Overview: The Master of Marketing at American Management University is a 30-credit program designed to prepare graduates for advanced roles in the marketing sector. This comprehensive program combines foundational knowledge in core marketing principles with specialized skills in digital marketing, consumer behavior, and strategic brand management. Students will master the intricacies of market analysis, digital advertising, and global marketing strategies, preparing them to lead effectively in the dynamic world of marketing.

Curriculum Highlights:

• Consumer Behavior: Understand the psychological, social, and cultural factors that influence consumer purchasing decisions.
• Digital Marketing Strategies: Gain expertise in SEO, social media, content marketing, and digital analytics to drive online engagement and sales.
• Brand Management: Learn to develop and maintain strong brands in competitive markets, focusing on brand equity and customer loyalty.
• International Marketing: Explore marketing strategies across different global markets, understanding cultural differences, market entry strategies, and global branding.

Capstone Experience:

• Marketing Strategy Capstone Project: Develop a comprehensive marketing strategy for a real or hypothetical company, integrating all aspects of marketing knowledge acquired throughout the program.
• Optional Thesis Track: An alternative thesis option is available for students interested in conducting deeper research into a specific marketing issue, contributing to the field’s academic and practical knowledge.

Professional Development:

• Industry-Specific Workshops: Engage in specialized workshops focused on emerging marketing tools, advanced analytics techniques, and effective communication strategies.
• Networking Opportunities: Build connections with marketing professionals and industry leaders through internships, industry conferences, and AMU marketing events.

Program Outcomes: Graduates are prepared for a variety of roles within marketing departments, including digital marketing, brand management, and strategic planning positions. They will possess the skills needed to navigate and address the unique challenges and opportunities within the marketing industry effectively.

Admission Requirements: Applicants should have a bachelor’s degree in marketing, business, communications, or a related field. Relevant professional experience in marketing or a closely related area is highly valued during the admissions process.

Program Duration: This program is designed to be completed within one year, offering a quick pathway for professionals to advance their careers in marketing. Flexible study options are available to accommodate both full-time and part-time students, enabling them to maintain professional commitments.