Master of Sports Management

Program Overview: The Master of Sports Management at American Management University is a 30-credit program designed to prepare graduates for advanced roles in the sports industry. This program combines a strong foundation in sports administration with business and leadership skills tailored to the needs of sports organizations. Students will learn to navigate the complexities of sports marketing, event management, and facility operations, ensuring they are well-equipped to lead within the dynamic world of sports.

Curriculum Highlights:

• Sports Marketing: Understand the strategies behind effective sports marketing and sponsorship arrangements.
• Event and Venue Management: Learn the critical aspects of managing sports events and facilities, from planning to execution.
• Sports Administration: Gain insights into the overall management of sports organizations, focusing on governance, policy development, and the implementation of sports programs.

Capstone Experience:

• Sports Management Capstone Project: Integrate and apply your knowledge through a capstone project that involves developing a comprehensive plan for a sports organization or event. This project will challenge you to address real-world issues in sports management.
• Optional Thesis Track: For those interested in deeper research or pursuing further academic goals, an option to complete a thesis on a specific aspect of sports management is available.

Professional Development:

• Industry-Specific Workshops: Participate in workshops that hone specific skills in sports management, including digital sports media, athlete management, and public relations.
• Networking Opportunities: Build connections with industry leaders and sports management professionals through events, internships, and collaborative projects.

Program Outcomes: Graduates will have the expertise to manage sports teams, facilities, and events effectively. They will be prepared for various roles within sports organizations, including marketing, management, and executive positions, and will be equipped to handle the unique challenges of the sports industry.

Admission Requirements: Candidates are expected to have a bachelor’s degree, preferably in a related field such as sports administration, business, or marketing. Relevant professional experience in sports or related fields is highly valued and considered during the admissions process.

Program Duration: Designed to be completed in one year, this 30-credit program offers a fast track for professionals looking to advance their careers in sports management. Flexible scheduling options are available to accommodate both full-time and part-time students, allowing for continued professional engagements.