The American Management University Bachelor of Fashion Management
The Bachelor of Fashion Management program is designed to prepare students for dynamic careers in the fashion industry by combining essential business skills with specialized knowledge in fashion and retail management. This interdisciplinary program blends creativity and commerce, offering students a comprehensive education that covers fashion trends, marketing, product development, and supply chain management within the global fashion industry.
Students will gain a deep understanding of the fashion business, from concept to consumer, learning how to manage the entire fashion value chain. The curriculum covers a wide range of topics, including fashion marketing, buying and merchandising, brand management, and sustainable practices in the fashion industry. Courses in business administration, such as finance, management, and strategic planning, ensure that graduates are well-equipped to navigate the complexities of the global marketplace.
The program emphasizes hands-on learning through projects, case studies, and internships, allowing students to apply their knowledge in real-world settings. Graduates of the Bachelor of Fashion Management program will be prepared for a variety of roles in the fashion industry, including fashion brand management, retail management, fashion buying, merchandising, and product development.
To graduate, students will complete a 40 course subject curriculum made up of general education, business core, and specialty courses in fashion management.
